Business Books as Business Cards: Open Book with Senior Publicity Manager Erin MacDonald-Birnbaum
The All Things Book Marketing podcast is a popular biweekly show featuring book marketing and publicity tips from the top voices in the publishing industry. Be sure to subscribe so you never miss a new episode! Our Open Book series was established in 2022 and features interviews with Smith Publicity team members. In this Open Book episode, Senior Publicity Manager Erin MacDonald-Birnbaum […]
Leveraging Timely Media Opportunities for Health and Wellness Experts
By Lydia Rasmussen, Smith Publicity, Book Publicist One day an unexpected expert commentary request came into my inbox from a top tier media outlet asking if I had an expert who could comment on “why some people eat oranges in the shower?” After digging into it a little further, I found that this request was […]
Book Marketing Strategies to Stand Out in a Crowded Field
5 Ways to Sell More Books and Get Ahead Two somewhat opposing forces are driving the book marketing world today. The first one is opportunity, and the second one is competition. Therefore, successful authors and publishers must find a way to take advantage of opportunities and overcome the competition. Why is there more opportunity? When people […]
New Podcast Episode: Diversity in Storytelling and Publishing with Reenita M. Hora
The All Things Book Marketing podcast is a popular biweekly show featuring book marketing and publicity tips from the top voices in the publishing industry. Be sure to subscribe so you never miss a new episode! In this episode of All Things Book Marketing, Reenita M. Hora offers perspective and actionable advice on the topic of diversity in publishing for both authors and industry […]
Media Interview Training: Open Book with VP of Publicity Janet Shapiro
The All Things Book Marketing podcast is a popular biweekly show featuring book marketing and publicity tips from the top voices in the publishing industry. Be sure to subscribe so you never miss a new episode! Our Open Book series was established in 2022 and features interviews with Smith Publicity team members. On the latest Open Book episode of All Things Book […]
London Book Fair Part 2: Industry Trends and Takeaways
By Corinne Moulder, VP of Business Development Trade show season is back! It’s been an exciting 2023 for Smith Publicity, having attended Digital Book World, the London Book Fair, the annual BISG meeting and, even this week, speaking at IBPA’s Publishing University in San Diego. Soaking in industry trends and forecasts, making new connections while […]
London Book Fair Part 1: Author Takeaways
By Andrea Kiliany Thatcher, Publicity Manager At the London Book Fair you can find all parts of the book industry represented – paper and production, design services, publishing companies, distributors, apps and all kinds of tech for reacting to the ways we consume content now and predicting how we’ll consume (and create) it in the […]
New Podcast Episode: Storytelling in Business Writing with Tarryn Reeves
The All Things Book Marketing podcast is a popular biweekly show featuring book marketing and publicity tips from the top voices in the publishing industry. Be sure to subscribe so you never miss a new episode! In this month’s episode, we welcome guest Tarryn Reeves, CEO and Founder of Four Eagles Publishing, to the show. Tarryn discusses the role that storytelling has […]
4 Tips for Creating Top-Notch Illustrations
By Astra Crompton Whether hiring a professional illustrator or trying your hand at illustrating your own book, there are a few things you should know before you get started. Book illustrations are a specific art. Done poorly, they can make your book look cheap or unprofessional. Done well, they can grab attention, enhance your story, […]
How to Get Your Independently-Published Book into Bookstores – Book Marketing Webinar
The thought of walking into a bookstore and seeing your book on the shelves is a thrilling one for almost every author, which is why one of the most frequently asked questions we receive is: how can I get my independently-published book onto store shelves? We’re pleased to answer the question with a new Smith […]