London Book Fair Part 1: Author Takeaways

By Andrea Kiliany Thatcher, Publicity Manager At the London Book Fair you can find all parts of the book industry represented – paper and production, design services, publishing companies, distributors, apps and all kinds of tech for reacting to the ways we consume content now and predicting how we’ll consume (and create) it in the […]

New Podcast Episode: Storytelling in Business Writing with Tarryn Reeves

The All Things Book Marketing podcast is a popular biweekly show featuring book marketing and publicity tips from the top voices in the publishing industry. Be sure to subscribe so you never miss a new episode! In this month’s episode, we welcome guest Tarryn Reeves, CEO and Founder of Four Eagles Publishing, to the show. Tarryn discusses the role that storytelling has […]

4 Tips for Creating Top-Notch Illustrations

By Astra Crompton Whether hiring a professional illustrator or trying your hand at illustrating your own book, there are a few things you should know before you get started. Book illustrations are a specific art. Done poorly, they can make your book look cheap or unprofessional. Done well, they can grab attention, enhance your story, […]

How to Get Your Independently-Published Book into Bookstores – Book Marketing Webinar

The thought of walking into a bookstore and seeing your book on the shelves is a thrilling one for almost every author, which is why one of the most frequently asked questions we receive is: how can I get my independently-published book onto store shelves? We’re pleased to answer the question with a new Smith […]

How Authors Can Market Their Books and Themselves

You, as the author, can be the secret weapon in your book’s marketing campaign. Optimizing your participation will influence target readers, help sell books, and build your author brand. The information you provide (and your decisions) has everything to do with your book’s success. Get it right, and you’ll earn more media coverage and receive […]

Marketing Books to Reach New Readers: Tips and Tricks that Work

How to Get Your Book Discovered in a Crowded Marketplace What is the best way to market a book? It’s a question thousands of authors and publishers (and self-published authors) have asked us at Smith Publicity. The answer is different for every book. Effective book marketing boils down to reaching people interested in your book. […]

Rolling with Broadcast Publicity: Open Book with Publicity Manager Courtney Link

The All Things Book Marketing podcast is a popular biweekly show featuring book marketing and publicity tips from the top voices in the publishing industry. Be sure to subscribe so you never miss a new episode! Our Open Book series was established in 2022 and features interviews with Smith Publicity team members. In a brand new episode of Open Book, host Olivia […]

The Ins and Outs of Consumer Reviews on Amazon

By Olivia McCoy Anyone working in publishing will back me up when I say that Amazon is its own universe. Beginning as a garage business, it’s grown into the #1 place to buy books and since consumer reviews have proven to be one of the biggest influencers in a title’s sales, it is CRITICAL for […]

New Podcast Episode: How to Sell Your Book Using TikTok with Miral Sattar

The All Things Book Marketing podcast is a popular biweekly show featuring book marketing and publicity tips from the top voices in the publishing industry. Be sure to subscribe so you never miss a new episode! Our guest this month, Miral Sattar, is an accomplished Booktoker, influencer, and publishing professional. On this episode, she joins us to answer your pressing questions about […]

Market Your Book to Connect with Readers

Reach Your Book’s Target Audience to Succeed Book sales and readership are up by many metrics making this an excellent time to write a book. The opportunities are significant regardless of whether you self-publish or work with a traditional publisher. Younger people especially continue to buy and read more books. The trick to making your […]