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Branding for Thought Leaders: 3 Tips for Getting It Right
By Maria Rosati, Founder and CEO of Eminence Communications In working with companies of all sizes, from early-stage start-ups to mature global organizations, I’m consistently asked this question: how long will it take to build my brand? Did Serena Williams become a world class tennis player overnight? Did Lady Gaga start out playing Madison […]
New Podcast Episode: Prepare to Launch – Set Yourself Up for a Successful Book Launch with David Wogahn
The All Things Book Marketing podcast is a popular biweekly show featuring book marketing and publicity tips from the top voices in the publishing industry. Be sure to subscribe so you never miss a new episode! In this episode of All Things Book Marketing, we welcome author and President of Author Imprints, David Wogahn, to discuss what makes for a successful book […]
Hire a Book Marketing Agency to Grow Your Book’s Audience
How to Reach Your Target Readers with Effective PR The word “discoverability” looms large in book marketing for good reason. It refers to helping target readers find out about your book – the people most likely to buy and read it. While you may be able to find some of them on your own, book […]
Business Books as Business Cards: Open Book with Senior Publicity Manager Erin MacDonald-Birnbaum
The All Things Book Marketing podcast is a popular biweekly show featuring book marketing and publicity tips from the top voices in the publishing industry. Be sure to subscribe so you never miss a new episode! Our Open Book series was established in 2022 and features interviews with Smith Publicity team members. In this Open Book episode, Senior Publicity Manager Erin MacDonald-Birnbaum […]
Leveraging Timely Media Opportunities for Health and Wellness Experts
By Lydia Rasmussen, Smith Publicity, Book Publicist One day an unexpected expert commentary request came into my inbox from a top tier media outlet asking if I had an expert who could comment on “why some people eat oranges in the shower?” After digging into it a little further, I found that this request was […]
Book Marketing Strategies to Stand Out in a Crowded Field
5 Ways to Sell More Books and Get Ahead Two somewhat opposing forces are driving the book marketing world today. The first one is opportunity, and the second one is competition. Therefore, successful authors and publishers must find a way to take advantage of opportunities and overcome the competition. Why is there more opportunity? When people […]
New Podcast Episode: Diversity in Storytelling and Publishing with Reenita M. Hora
The All Things Book Marketing podcast is a popular biweekly show featuring book marketing and publicity tips from the top voices in the publishing industry. Be sure to subscribe so you never miss a new episode! In this episode of All Things Book Marketing, Reenita M. Hora offers perspective and actionable advice on the topic of diversity in publishing for both authors and industry […]
Media Interview Training: Open Book with VP of Publicity Janet Shapiro
The All Things Book Marketing podcast is a popular biweekly show featuring book marketing and publicity tips from the top voices in the publishing industry. Be sure to subscribe so you never miss a new episode! Our Open Book series was established in 2022 and features interviews with Smith Publicity team members. On the latest Open Book episode of All Things Book […]
London Book Fair Part 2: Industry Trends and Takeaways
By Corinne Moulder, VP of Business Development Trade show season is back! It’s been an exciting 2023 for Smith Publicity, having attended Digital Book World, the London Book Fair, the annual BISG meeting and, even this week, speaking at IBPA’s Publishing University in San Diego. Soaking in industry trends and forecasts, making new connections while […]
London Book Fair Part 1: Author Takeaways
By Andrea Kiliany Thatcher, Publicity Manager At the London Book Fair you can find all parts of the book industry represented – paper and production, design services, publishing companies, distributors, apps and all kinds of tech for reacting to the ways we consume content now and predicting how we’ll consume (and create) it in the […]
