6 Tips for Marketing Children’s Books
Six Tips for Marketing Children’s Books Successfully Children’s book marketing is unique when compared to other genres. How to market a children’s book effectively requires a specialized approach. It’s not necessarily more difficult, but more diverse and customized in approach. Because kids don’t buy their books, you have to reach parents, grandparents, teachers, and librarians. […]
How to Market Your Self Published Book
Book Marketing for Self Published Authors With more people than ever becoming authors, many people are looking for advice about how to market a self-published book. In response, our experts from Smith Publicity are pleased to offer their help. We were at the vanguard of the self-publishing revolution and among the first agencies to promote […]
8 Ways a Good Book Trailer Video Helps with Book Marketing
How Book Trailers Can Help with Marketing Book trailers are brief promotional videos that are excellent content for multiple platforms online. When produced and placed well, they can help increase the visibility of any book or author online. They play an increasingly valuable role in book marketing and borrow their name from movie trailers. Trailers […]
Book Launch Parties That Get Results
How to Throw an Effective Book Launch Party By Chris Robley (Originally published on BookBaby Blog here.) If you’re self-publishing a book or releasing one with a small press, being pampered often isn’t in the equation; you’ll need to take the lead to plan your book launch party. But don’t feel overly worried; it’s not that […]
Finding the Right Book Publicity for Your Book
How to Get Publicity for a Book by Corinne Moulder, Director of Business Development (Originally Published on IngramSpark) Finding the best publicity for your book begins with pitching it to the right media — those who would most likely be interested. Just as no author can write a book to please everyone, the same thing […]
Why Authors Need a Headshot for Book Marketing
It’s common for authors to ask their book marketing agencies why they need headshots. At Smith Publicity, we hear the question often and have asked professional photographer Dave Pidgeon to help explain the value of having one. Like us, he has learned an author’s photograph is an essential communication tool for book promotion and an […]
Does BookTube Help Promote Books Effectively?
By Hope Holroyd, Publicity Assistant Is BookTube valuable to book marketing? It’s a question on the minds of many authors and publishers who have heard success stories about promoting books on BookTube. First off, what is it? BookTube is a subset of the YouTube Community providing book-specific content from numerous creators. Since it began around […]
4 Tips for Book Club Outreach, Book Publicity, and Marketing
by Sandy Smith, President, and Andrea Kiliany Thatcher, Marketing Manager and Book Publicist Book clubs can be just the word-of-mouth book marketing that a new title needs in a crowded marketplace. But how do you get a book club to choose your book instead of Oprah’s pick? Our team has a few pointers for making […]
Guide to Self-Publishing a Book: What to Consider Before You Do It
By Renee Lamine, Book Marketing Coordinator at IngramSpark You’ve been crafting the perfect manuscript and poured months, and maybe even years, into writing it, so I completely understand that you’re eager to get that baby published. But before you jump into the next stage, it’s essential that you take the time to make sure your book is […]