How an Author and Book Cover Designer Work Together
The importance of a book cover can’t be overstated. A cover can make or break the book marketing and book publicity process and affect how many readers pick your book up off the shelf. You have a vision for your book, but communicating that vision to the person designing your book can be difficult. We […]
Help for Stressed-Out Authors
All Things Book Marketing Podcast Help for Stressed-Out Authors: How to De-Stress, Re-Energize, and Re-Balance Your Life by Alan Zimmerman TRANSCRIPT: Welcome to the Smith Publicity, All Things Book Marketing podcast. The best tips, insights, and advice from the best in the publishing industry. Dan Smith: Hi, this is Dan Smith, and […]
5 Business Book Marketing Tips
How to Market a Business Book VIDEO TRANSCRIPT: Hi, I’m Marissa Eigenbrood, vice president of Smith Publicity. Today, I’m here to talk about five tips for business authors to maximize your publicity and focus on your marketing efforts. First of all, we have here, number one, your network. Don’t be afraid to tap into your […]
Hiring a Book Publicist is Scary, But You Probably Still Need One
From Questionable and Mixed Metrics to No Guarantees and Misconceptions, What does a book publicist really do? Why would anyone hire a firm to fulfill a service when there are: No guarantees of any results Achieving a positive ROI is challenging Measurement metrics vary based on opinion This is the reality of book promotion. Aside […]
The Benefits of NetGalley for Independent Authors and Publishers
NetGalley is a cost-effective way to reach a growing community of professional readers (media, reviewers, booksellers, librarians, bloggers, and educators) who can read, review, and recommend titles. On average, over 80% of the monthly traffic is represented by repeat visitors who regularly visit NetGalley to see what titles are available for request. In addition […]
Tips for Creating an Effective Book Marketing Plan
5 Ways to Market Books More Effectively A successful book starts with an effective book marketing plan. A new title cannot succeed in today’s publishing world without defined goals, careful planning, audience identification, and determining target media markets. If an author just “wings it” and launches a book with no plan, disappointment is a certainty. […]
4 Things Book Publicists Need From Authors
As publicists, our job is to secure as much media interest and coverage as possible for a book and author. With thousands of books published every week, the competition is fierce. At Smith Publicity, we consider a book marketing campaign to be a partnership. Yes, authors pay us as professionals and experts, but book publicity […]
A Hybrid Publisher’s Perspective on Why Authors Need Book Publicists
by Trena White Co-founder and principal of Page Two As a busy hybrid publisher of brilliant non-fiction, we work with a wide range of clients—some are well-known authorities in their field, others are just beginning to make a name for themselves. Many come into our first meetings declaring they want a bestseller. Of course, we […]
1999 to 2019 – What’s Changed in Book Marketing?
In the latest episode of the “All Things Book Marketing” podcast, Dan Smith and Vice President of Publicity Services Mike Onorato discuss book marketing changes from 1999 to 2019. Here’s a look at just some of the topics they discuss. Like many service industries, book marketing and book publicity have changed substantially in 20 years, […]
Smith Publicity Identifies the “Seven Deadly Sins of Book Marketing”
by Dan Smith Most authors take the time to educate themselves about the book marketing process and go into campaigns understanding key elements of what book publicists do, how they do it, and how the process works. On the other hand, based on observations of over 3,500 book publicity campaigns Smith Publicity has implemented, we’ve […]