Working with Podcasts to Promote Your Book
In this episode, we talk with John King, host of the popular creative writing podcast, “The Drunken Odyssey.” John and I discuss how he selects his guests, what he looks for in a book to feature on his show, and what authors should know about how podcasts are produced. TRANSCRIPT: Mike Onorato: Hello, and welcome […]
10 Virtual Media Interview Tips for Authors and Thought-Leaders
10 Ways to Do Your Best in Virtual Media Interviews Though the Covid-19 pandemic has certainly prompted many changes in how we communicate and conduct book publicity campaigns, virtual media interviews were happening long before stay-at-home orders forced TV studios to adapt. Replacing the old studio remote interview, we increasingly saw foreign news correspondents reporting […]
Tips to Ensure Your Author Website Draws the Traffic You Want
How to Have a High(er) Traffic Author Website by Jeniffer Thompson, Monkey C Media When was the last time you checked into the state of your WordPress website? In the last six months, new tools have been added, design trends are changing, and there are probably some things that could use some sprucing up to […]
How COVID-19 Impacted Book Promotion Methods
Going Virtual for Book Promotion Was Required A book is so many things to an author; perhaps above all, it’s a tangible dream—one that likely took years of dedication to come to fruition. Now that your book is finally finished and ready to launch, you face the unprecedented circumstances of our world today as the […]
Using Your Book as a Marketing Tool
How Writing a Book Can Boost Your Business What is 6″ by 9″, usually weighs about one pound, and gives business professionals a serious edge over their competition? A book. A business book serves as proof of that work in a sea of marketing material that tells what a business can do. Most importantly, executives, […]
Self-Published Authors Seek Our Advice in Record Numbers
Our free online advice pages for self-published authors were the most in-demand topic when we tallied up the yearly figures of our Smith Publicity website. In the past year alone, more than 10,000 people visited two service pages for self-published authors. It’s clear these higher numbers fit in with the continuing fast growth of self-published […]
Preparing Your Book Marketing Campaign for Success
7 Book Marketing Campaigns Facts Authors MUST Know By Mike Onorato Congratulations! You’ve finished your manuscript, turned it into your editor, or self-published your book, and now you’re done and ready for media to come knocking and the sales to start. But writing a book is just the first part. Now comes the fun! Marketing and promoting […]
Tips for Gaining Media Interest in the U.S. and Canada as a Foreign Author
International Author Promotion in the U.S. and Canada by Mallory Campoli, Publicity Manager, Smith Publicity As an international author, positioning your book to intrigue American readers is not as difficult as you may think. Information is more accessible than ever, and the media is always hungry for content. It’s crucial to understand your target audience […]
Book Marketing in the UK: Everything You Need to Know
8 Things to Know About Marketing Books in the UK by the Midas PR team, a leading publishing, arts and cultural PR agency in the UK Smith Publicity and Midas PR, two leaders in the book publicity industry, regularly partner on book marketing and publicity campaigns to ensure a book launch extends into key book […]
Sandy Smith on Preparing for a Book Publicity Campaign
Smith Publicity President and industry thought-leader Sandy Smith is interviewed on this episode of the “All Things Book Marketing” podcast and discusses how authors can prepare for and maximize the results of book marketing, book publicity, and book promotion campaign. Great insights from one of the industry’s most innovative experts! TRANSCRIPT: Welcome to the Smith […]