How to Find Your Author Support Group
Writing a book is a process that can be both exhilarating and exhausting; after all, an extraordinary amount of time, energy, thought, money, and effort go into it! With all that’s involved, authors often underestimate one crucial element: the author support group. What is an author support group? It’s the group of people you find […]
5 Ways to Make a Book Cover Stand Out
You CAN Judge a Book by Its Cover — Make Yours Stand Out By Gwyn Flowers, GKS Creative In these modern times, the old adage “Don’t judge a book by its cover” is rarely followed. What makes a consumer click or move on? In today’s war of thumbnail covers, get noticed by using core visual […]
Smith Publicity Announces 2020 Book Marketing Scholarship Winner
Smith Publicity recently announced that Jami Govaerts of Florida International University was selected as the winner of its 2020 Book Marketing Scholarship. Govaerts was one of more than 200 applicants. The $1,000 academic scholarship is based on a 1,500-word essay examining persuasive writing, a core component of book marketing and publicity. A group of Smith […]
Using SEO as Part of Your Author Marketing Strategy
by Jeniffer Thompson, Monkey C Media Did you recently write a book that you’re super excited about but find that your sales numbers are a bit lackluster and disappointing? Or maybe you have a blog, and it’s just not getting the traffic you want? Well, there’s something you can do about it. Among the most […]
Building Your Brand Via Instagram: 10 Ways to Optimize Your Page
by Joelle Speranza of Smith Publicity Writing and publishing a book is just the beginning of an author’s journey; promoting a book is more than half the battle. Something you may not realize as an author is that YOU are a brand. Selling your book isn’t just about sharing an Amazon link; it’s about building […]
Put It In Writing:
6 Tips for Crafting a Strong Bylined Article
Writing Bylined Articles Builds Your Author Brand By Sophia Moriarty Writing a bylined article can be a crucial aspect of building your author’s reputation as an expert in your field and connecting with new audiences. When your book can be mentioned appropriately in your byline bio, it helps with book marketing. It’s also a beneficial […]
6 Tips for Crafting a Strong Bylined Article
How Authors Can Use Twitter to Connect with Readers
Twitter is Excellent for Book and Author Promotion Twitter is a great tool for helping authors build and interact with a loyal, enthusiastic following. When used effectively, Twitter can help authors expand their reach and boost engagement. Before jumping into the fray, it’s important to know the basics and establish a following. See our previous […]
Does Smith Publicity Still Count on Book Reviews in Marketing Campaigns?
The answer to the question as to whether Smith Publicity still counts on book reviews as part of book marketing campaigns is … it depends. The book review landscape has changed dramatically in the past ten years. With many newspapers and magazines closing and others trimming staff, book reviews have largely moved to the Internet.
Supporting Black Voices in the Publishing Industry
Photo Credit: Jane Mount= Smith Publicity stands firmly against racism, oppression, and violence. We acknowledge that there has been a long history of racism and inequality in this country and within the publishing industry that has and continues to cause great pain. We are committed to doing our part towards a more inclusive community that […]
Working with Podcasts to Promote Your Book
In this episode, we talk with John King, host of the popular creative writing podcast, “The Drunken Odyssey.” John and I discuss how he selects his guests, what he looks for in a book to feature on his show, and what authors should know about how podcasts are produced. TRANSCRIPT: Mike Onorato: Hello, and welcome […]