Publishing a Book in 2021? Here are Your Options
by Brian Cliffen, Senior Digital Marketing Specialist at FriesenPress While writing a marketable manuscript still requires countless hours of dedicated time spent in the chair, the path to getting that manuscript published has undergone massive changes in the last 12 years or so. Many factors are affecting this shift, but for our purposes here, we’ll focus […]
How a Literary Agent Can Help Set Your Book Apart
When an author sets out to write a book, there are many things they need to consider and avenues to choose from when it comes to almost every part of the process: writing, editing, publishing, promoting, and beyond. Two questions many authors ask themselves at some point is, do I need, or how to find […]
4 Common Book Marketing Mistakes Authors Make
Avoid Book Marketing Mistakes and Be More Successful Writing a book is a huge accomplishment. Getting it published is an even bigger achievement. It’s tempting to look at your pub date as the finish line, but consider this: did you write your book for it to exist, or do you want people actually to read […]
Author Branding is the Key to Successful Book Marketing
Personal Branding Strategies for Authors By Jeniffer Thompson, Monkey C Media Personal branding is not a revolutionary concept, but it’s relatively new to authors. When done successfully, author branding will establish your authority, improve your online visibility, and solidify your reputation as a known quantity. Here’s a little secret, most entrepreneurs and authors promote their […]
5 Book Marketing Predictions for 2021
As we roll into 2021, hoping that the dark days of 2020 will be behind us soon, we’ve witnessed many changes affecting book marketing, some resulting from ongoing trends changing the media landscape and others a direct result of the pandemic. Here are some predictions for 2021 that directly affect book publicity: Podcasts will continue […]
Should I Hire a Book Publicist? Or Promote My Book Myself?
Hiring Book Publicists: Facts and Misconceptions “Should I hire a book publicist?” is a question many authors and publishers ask themselves as they are planning the launch of a book. It’s a crucial decision in the process of deciding how to market your book and one that can have significant ramifications in the short and […]
Is Book Publicity Really Worth It?
Are Book Publicity Campaigns Worth the Money? Have you ever heard someone ask the question, “Is book publicity worth it?” If you’re a self-published author or publisher, it’s likely on your mind too. Because the price of book publicity is often discussed in the publishing industry, it’s a question – and expense – many people […]
5 Tips to Be a “Go-to” Media Source
Read almost any article, and you’ll notice quotes peppered throughout the piece by experts. The quotes will be attributed to the expert and often list their title, company name, and/or book title if they have one. As an author, providing commentary to media contacts who put together relevant pieces on your topic of expertise is […]
Smith Publicity Increases Staff By Six
Five New Publicity Team Members, Business Development Coordinator Added to Keep Smith Publicity Poised for Continued Growth. Smith Publicity, one of the leading book marketing firms in the world today, has announced six new hires. Five expand its book publicity services team, and the sixth adds to the business development department. “Despite the significant challenges […]
Book Marketing Tip: Give Your Book Away
by Corrin Foster Director of Marketing and Branding Greenleaf Book Group Authors often ask me for my top book marketing tip – what one thing should they be certain they do to support the launch of their book – and the answer never fails to horrify (authors) and delight (me, a book marketer). Give your […]