Is Book Publicity Really Worth It?
Are Book Publicity Campaigns Worth the Money? Have you ever heard someone ask the question, “Is book publicity worth it?” If you’re a self-published author or publisher, it’s likely on your mind too. Because the price of book publicity is often discussed in the publishing industry, it’s a question – and expense – many people […]
5 Tips to Be a “Go-to” Media Source
Read almost any article, and you’ll notice quotes peppered throughout the piece by experts. The quotes will be attributed to the expert and often list their title, company name, and/or book title if they have one. As an author, providing commentary to media contacts who put together relevant pieces on your topic of expertise is […]
Smith Publicity Increases Staff By Six
Five New Publicity Team Members, Business Development Coordinator Added to Keep Smith Publicity Poised for Continued Growth. Smith Publicity, one of the leading book marketing firms in the world today, has announced six new hires. Five expand its book publicity services team, and the sixth adds to the business development department. “Despite the significant challenges […]
Book Marketing Tip: Give Your Book Away
by Corrin Foster Director of Marketing and Branding Greenleaf Book Group Authors often ask me for my top book marketing tip – what one thing should they be certain they do to support the launch of their book – and the answer never fails to horrify (authors) and delight (me, a book marketer). Give your […]
How to Find Your Author Support Group
Writing a book is a process that can be both exhilarating and exhausting; after all, an extraordinary amount of time, energy, thought, money, and effort go into it! With all that’s involved, authors often underestimate one crucial element: the author support group. What is an author support group? It’s the group of people you find […]
5 Ways to Make a Book Cover Stand Out
You CAN Judge a Book by Its Cover — Make Yours Stand Out By Gwyn Flowers, GKS Creative In these modern times, the old adage “Don’t judge a book by its cover” is rarely followed. What makes a consumer click or move on? In today’s war of thumbnail covers, get noticed by using core visual […]
Smith Publicity Announces 2020 Book Marketing Scholarship Winner
Smith Publicity recently announced that Jami Govaerts of Florida International University was selected as the winner of its 2020 Book Marketing Scholarship. Govaerts was one of more than 200 applicants. The $1,000 academic scholarship is based on a 1,500-word essay examining persuasive writing, a core component of book marketing and publicity. A group of Smith […]
Using SEO as Part of Your Author Marketing Strategy
by Jeniffer Thompson, Monkey C Media Did you recently write a book that you’re super excited about but find that your sales numbers are a bit lackluster and disappointing? Or maybe you have a blog, and it’s just not getting the traffic you want? Well, there’s something you can do about it. Among the most […]
Building Your Brand Via Instagram: 10 Ways to Optimize Your Page
by Joelle Speranza of Smith Publicity Writing and publishing a book is just the beginning of an author’s journey; promoting a book is more than half the battle. Something you may not realize as an author is that YOU are a brand. Selling your book isn’t just about sharing an Amazon link; it’s about building […]
Put It In Writing:
6 Tips for Crafting a Strong Bylined Article
Writing Bylined Articles Builds Your Author Brand By Sophia Moriarty Writing a bylined article can be a crucial aspect of building your author’s reputation as an expert in your field and connecting with new audiences. When your book can be mentioned appropriately in your byline bio, it helps with book marketing. It’s also a beneficial […]
6 Tips for Crafting a Strong Bylined Article