Podcast Episode: How Authors Can Become Thought Leaders
The Value of Thought Leadership for Authors with Peter Winick Peter Winick is a recognized authority on thought leadership, a crucial topic for authors to understand. Thanks to their books and knowledge, they are uniquely qualified to be regarded as thought leaders in their fields, and with the distinction comes many opportunities in public speaking […]
How to Get an ISBN Number (and Why) – What You Need to Know Step-by-Step
Every book needs an ISBN (International Standard Book Number); it’s that simple. Having an ISBN number is a unique identifier that is required for important reasons. Traditional publishers automatically register their titles and if you’re the author of a self-published book you need to do the same. This article provides detailed ISBN information and discusses […]
Podcast Episode: How to Market Your Nonfiction Book
Marketing, Speaking, and Cultivating Your Tribe with Stephanie Chandler Stephanie Chandler is the author of several books, including “The Nonfiction Book Publishing Plan” and “The Nonfiction Book Marketing Plan,” about how authors can market their nonfiction books, manage their professional networks, and use Amazon ads to become bestsellers. In this episode of Smith Publicity’s “All […]
Is Book Marketing Worth the Expense?
It’s not uncommon that at Smith Publicity, we might be asked, “is book marketing worth the cost?” Over many years, our experience with thousands of books and authors is that yes, there is tangible value in book marketing. While we can offer many success stories and case studies, we understand that deciding to hire a […]
Publishing a Book in 2021? Here are Your Options
by Brian Cliffen, Senior Digital Marketing Specialist at FriesenPress While writing a marketable manuscript still requires countless hours of dedicated time spent in the chair, the path to getting that manuscript published has undergone massive changes in the last 12 years or so. Many factors are affecting this shift, but for our purposes here, we’ll focus […]
How a Literary Agent Can Help Set Your Book Apart
When an author sets out to write a book, there are many things they need to consider and avenues to choose from when it comes to almost every part of the process: writing, editing, publishing, promoting, and beyond. Two questions many authors ask themselves at some point is, do I need, or how to find […]
4 Common Book Marketing Mistakes Authors Make
Avoid Book Marketing Mistakes and Be More Successful Writing a book is a huge accomplishment. Getting it published is an even bigger achievement. It’s tempting to look at your pub date as the finish line, but consider this: did you write your book for it to exist, or do you want people actually to read […]
Author Branding is the Key to Successful Book Marketing
Personal Branding Strategies for Authors By Jeniffer Thompson, Monkey C Media Personal branding is not a revolutionary concept, but it’s relatively new to authors. When done successfully, author branding will establish your authority, improve your online visibility, and solidify your reputation as a known quantity. Here’s a little secret, most entrepreneurs and authors promote their […]
5 Book Marketing Predictions for 2021
As we roll into 2021, hoping that the dark days of 2020 will be behind us soon, we’ve witnessed many changes affecting book marketing, some resulting from ongoing trends changing the media landscape and others a direct result of the pandemic. Here are some predictions for 2021 that directly affect book publicity: Podcasts will continue […]
Should I Hire a Book Publicist? Or Promote My Book Myself?
Hiring Book Publicists: Facts and Misconceptions “Should I hire a book publicist?” is a question many authors and publishers ask themselves as they are planning the launch of a book. It’s a crucial decision in the process of deciding how to market your book and one that can have significant ramifications in the short and […]