Amazon Marketing Opportunities for Authors
By Aryn Van Dyke According to different studies, anywhere from 40-70% of US consumers start their product search on Amazon. And seeing as Amazon is the largest bookselling platform, authors shouldn’t let these statistics pass them by. Luckily, Amazon provides various marketing opportunities for authors and publishers to take advantage of. In this post I’ll […]
New Podcast Episode: Author Coach Christine Kloser – Transforming Writers with Ideas to Successfully Published Authors
Did you know: Before you write the first word of your book, you should write the back cover copy? Transformational author coach and ward-winning publisher Christine Kloser provides advice you won’t hear anywhere else. She discusses how she guides authors on everything needed to take a great ideas and successfully publish, market, and promote books. […]
2022 Book Marketing Webinars Continue with Second Course
“Building a Successful Indie Publishing Team: How and When to Get Started” is the Latest 2022 Webinar This month, Smith Publicity is continuing its six-session 2022 book marketing webinar series with a second course. It’s the latest installment in our series aiming to make more book marketing services and publicity information readily available online. Our […]
Using Media Databases to Forge Valuable Media Relationships
Welcome back to Smith Publicity’s Industry Innovations Series! In this new 12-part blog series, the team at Smith Publicity will explore a variety of industry-related topics: from the evolution of self-publishing to the explosion of podcasts, to social media and how it’s changed book marketing, and much more. Each month, we will discuss how different innovations […]
Writer’s Block? How to Find the Right Words to Reach the Right Audience
By Kelly Irving As I sat down to write this, that blasted cursor kept blinking at me. Blink. Blink. It went. Blink. Blink. If you’ve ever tried to write something, anything, (let alone a book) then I’m sure you can relate. Writer’s block – aka, our ability to stare at a blank screen or document, […]
The Evolution of Blogs and Their Impact on Book Publicity
Welcome back to Smith Publicity’s Industry Innovations Series! In this new 12-part blog series, the team at Smith Publicity will explore a variety of industry-related topics: from the evolution of self-publishing to the explosion of podcasts to social media and how it’s changed book marketing, and much more. Each month, we will discuss how different […]
Authors: It’s Time to Create and Promote Your Own Podcast! Expert Traci DeForge Explains How to Do It
Traci DeForge, one of the leading experts on podcast creation, promotion and marketing, explains how authors can develop podcasts to sell books, establish their expert brand and create revenue streams. She discusses how podcasts can be a powerful addition to an author’s book marketing arsenals and maximize all of their book publicity efforts. Traci, the […]
2021 Publishing Industry and Book Marketing Trends, 2022 Insights for Authors
By Betsy Jackson As we kick off the new year and enter our 25th year in the business of making authors and their books newsworthy, we would like share publishing and book marketing trends that impact authors, 2021 Smith Publicity highlights, and our insights into the book marketing landscape in 2022. Book Industry Trends: Impact […]
Content Marketing: The Vehicle that Drives Book Sales and More
By Melanie Herschorn The not-so-secret step to getting your book into the hands of your ideal reader is to develop a content marketing plan that not only gets eyes on your book but also positions you as the go-to expert in your field. Why strive to become a thought leader? When you step into thought […]
Podcast Episode: How Authors Can Become In-Demand Speakers
Public Speaking for Authors with Renowned Speaker and Trainer Michael Port Developing polished public speaking skills is a tremendous asset, given the central role authors play in book marketing and promotion. They can also help raise your personal visibility and potentially let you earn lucrative expert speaking fees. In this episode of Smith Publicity’s “All […]