Lessons from 5 Authors Who Put TikTok to Good Use
As the fastest-growing social media platform in 2022, TikTok can no longer be dismissed as a frivolous platform where people make dance videos. With a growing tribe of readers (#BookTok), Tiktok is a great place for authors to gain popularity, showcase their books, and build a loyal community of readers. In fact, publishing industry trends […]
2022 Smith Publicity Book Marketing Scholarship Winner Announced
As Book Publicists, We Recognize Persuasive Writing Congratulations to Eve Jensen, NYU class of 2023, who has been named the recipient of Smith Publicity’s 2022 book marketing scholarship. We honor and recognize her for persuasive writing, which is helpful in our pitches and book publicity campaigns daily. For years, Smith Publicity has offered a book […]
Video: Our Book Marketing Services and Staff
Learn More About Our Book Publicity Professionals Watch our Smith Publicity introductory video to meet our team and learn more about the unique marketing services we offer. Our book publicists are ready to promote your book with exclusive techniques and methods that we’ve perfected for every genre. Whether your work is self-published or from a […]
How and Why Podcasts Benefit Authors
Not Your Average Interview: The Many Advantages of Podcasts Welcome back to Smith Publicity’s Industry Innovations Series! In this new 12-part blog series, the Smith Publicity team will explore various industry-related topics: from the evolution of self-publishing to the explosion of podcasts to social media and how it’s changed book marketing and much more. Each […]
How the Media Decides What Books to Cover – Book Marketing Webinar
What to learn more about how the media chooses which books and authors to cover? If yes, it’s as easy as attending the Smith Publicity webinar “What Media Wants: An Inside Look Into What Makes for Successful Book and Author Coverage” on July 27 at 2 p.m. EST. You can register and attend the hour-long […]
3 Design Elements that Make Books Easier to Read
By Jenny Engwer, FriesenPress For many people, the terms book design and book cover design are interchangeable. It’s not surprising — cliches like “don’t judge a book by its cover” exist for a reason, after all — but many assume a designer’s impact is limited to the book’s exterior. The inside of the book is […]
The Power of Social Media: A Publicist’s Perspective
Welcome back to Smith Publicity’s Industry Innovations Series! In this new 12-part blog series, the team at Smith Publicity will explore a variety of industry-related topics: from the evolution of self-publishing to the explosion of podcasts to social media and how it’s changed book marketing and much more. Each month, we will discuss how different […]
New Podcast Episode: Social Media Trends for Authors, with expert Chelsea Marrs
Social media influencer and expert Chelsea Marrs joins us to discuss which platforms authors should look into and how to best promote their books to readers online. Listen in to learn what type of content is trending and how to make your brand more discoverable in a digital world! Chelsea has over 60,000 followers across […]
The Evolution of Vendor Relationships in Book Marketing and Self-Publishing
Welcome back to Smith Publicity’s Industry Innovations Series! In this new 12-part blog series, the team at Smith Publicity will explore a variety of industry-related topics: from the evolution of self-publishing to the explosion of podcasts to social media and how it’s changed book marketing and much more. Each month, we will discuss how different […]
New Podcast Episode: Author Websites – What You Need & What You Don’t, with expert Dan Berkowitz
What are the differences between author and business websites and which do you need for your brand? In discussion with co-hosts Olivia McCoy and Corinne Moulder, Founder of AuthorPop, Daniel Berkowitz, gives pro tips for authors looking to build out their own websites and shares best practices for working with a web developer. Daniel Berkowitz […]