The 5 Essential Ingredients of an Author Media Kit
As an author, you’ve probably gotten a lot of marketing advice centering around building an author platform. Whether it’s Twitter or TikTok that’s the hottest new social platform on the block at the moment, there’s never a lack of excitement being drummed up for the latest shiny new marketing fads year after year. But one […]
How to Optimize Your Time as a Publicist: Open Book with Book Publicist Lydia Rasmussen
The All Things Book Marketing podcast is a popular biweekly show featuring book marketing and publicity tips from the top voices in the publishing industry. Be sure to subscribe so you never miss a new episode! Our Open Book series was established in 2022 and features interviews with Smith Publicity team members. In this Open […]
Using Your Book as a Business Card
Books are Effective and Economical for Business Marketing by Dan Smith, Founder What is 6″ by 9,” usually weighs roughly one pound, and is giving an increasing number of business people an advantage over the competition? A book. Each year at Smith Publicity, we market books written by businesspeople and see first-hand the success they […]
New Podcast Episode: The Four Types of Book Reviews with IBPA’s Christopher Locke
The All Things Book Marketing podcast is a popular biweekly show featuring book marketing and publicity tips from the top voices in the publishing industry. Be sure to subscribe so you never miss a new episode! We were thrilled to recently welcome Christopher Locke, Director of Membership and Member Services for IBPA, to the All […]
Increased Exposure:
The Benefits of Hiring a Professional Book Publicist
Authors and publishers today face as much competition as they do opportunity and the dual reality keeps book publicity and marketing in the spotlight. Experienced book publicists bring optimal results by combining traditional media outreach with online strategies to create buzz and interest among target readers. If you’re writing a book or about to publish […]
The Benefits of Hiring a Professional Book Publicist
What Leadership Means to Smith Publicity: A Word from President Marissa Eigenbrood
The Open Book series airs every month and includes brief interviews with Smith Publicity employees. Each episode will offer an inside look into book marketing and publicity, as well as tips for publishing professionals and authors alike. Keep an eye out for more! Integrity Underpins Book Marketing Success By Marissa Eigenbrood, President, Smith Publicity The […]
Smith Publicity Executive Promotions
Sandra Poirer Smith is Named CEO and Marissa Eigenbrood is Promoted to President We’re pleased to announce the promotion of two experienced and long-serving Smith Publicity executives to the company’s two highest posts. Sandra Poirer Smith has been named CEO, and Marissa Eigenbrood has been promoted to President. Both have impressive track records of success […]
Smith Publicity Reviews the Most Common Complaints Media Have About Authors
Publicize Your Book More Effectively with the Media Media contacts need authors and experts. In fact, their jobs would be much, much more challenging if they didn’t have authors and book publicists pitching great books and guests. Perhaps not all producers, editors, etc., will admit this, but it is a fact! But the media also […]
Industry Innovations: The Role of Expert Commentary in Book Marketing
Welcome back to Smith Publicity’s Industry Innovations Series! In this new 12-part blog series, the Smith Publicity team will explore various industry-related topics: from the evolution of self-publishing to the explosion of podcasts to social media and how it’s changed book marketing and much more. Each month, we will discuss how different innovations have evolved and their impact on […]
Book Publicity: Look Behind the Scenes with Smith’s Experts – Book Marketing Webinar
The First Book Marketing Webinar of 2023 Successfully promoting and marketing books is crucial to their success, as self-published authors and publishers know alike. Attending our free Smith Publicity webinar, “Behind the Scenes of Book Publicity: Trends in 2022, Predictions for 2023, and Your Top Book Marketing Questions Answered,” is an easy way to gain […]