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2025 Book Publicity Trends: New Insights for Building Visibility and Impact
As we look toward 2025, Erin Birnbaum, our Director of Publicity and a 20-year book publicist veteran, shares her perspectives on the key trends, topics, and strategies that will help authors stand out and build lasting visibility. In-Demand Media Placement: First-Person Essays that Build Connection Outlets like The New York Times, Fortune, and Business Insider […]
2024 Frankfurt Book Fair: AI, Growth and Global Impact
The 2024 Frankfurt Book Fair was buzzing, and it’s no wonder with a near 9% increase in trade visitors and 7.5% more exhibitors over last year (PublishersWeekly.com). I was happy to be in attendance this year, walking the show floor with my colleague and company president Marissa Eigenbrood. I first attended Frankfurt in 2018—a different […]
PODCAST Learn How Ghostwriting and Hybrid Publishing are Transforming Thought Leadership with Guest Kevin Anderson
Exploring the Evolving World of Ghostwriting with Kevin Anderson on All Things Book Marketing In a new episode of All Things Book Marketing, Marissa Eigenbrood, President of Smith Publicity, sits down with Kevin Anderson, CEO of Kevin Anderson and Associates, to discuss the fascinating journey of ghostwriting and the book publishing landscape. Kevin shares his unexpected entry […]
PODCAST: Planning Your Book’s Impact from Day One: Insights with Guest Emily Crookston
In the latest episode of our “All Things Book Marketing” podcast, Smith Publicity’s President, Marissa Eigenbrood, sits down with ghostwriter and business strategist Emily Crookston to discuss how authors can make the most of their book as a marketing tool for their business. Emily brings a fresh perspective, highlighting strategies that integrate business objectives with […]
6 Strategies Savvy Authors & Experts Use to Make Media Placements Continue to Work for Them
by Sandy Poirier Smith, CEO, Smith Publicity You’ve been featured in a major media outlet. Congratulations! What’s next? Book publicity results give authors and experts boosts in visibility for their ideas, book and brand. Experienced authors use their media placements in their book marketing initiatives in order to continue building their credibility and overall thought […]
What Do Business Book Publishers Really Want from Authors?
In the latest episode of the Smith Publicity podcast, we sit down with publishing veteran and expert Debra Englander with a strong focus on helping business and non-fiction authors: Navigate working with publishers, Importance of building an author brand/platform What publishers are looking for in authors (platform vs good content–what is more powerful) Setting realistic […]
New Podcast Episode: Hybrid vs Custom Publishing and Book Distribution for Your Author Brand with Karen McNally Upson
We spoke with Karen McNally Upson, Sales Director at Girl Friday Productions. They offer authors a full spectrum of publishing opportunities from selective hybrid imprints to custom production. In our conversation, Karen contrasts publishing pathways, the power of print on demand, and essential book distribution information–all in support of the best solutions for an author […]
Top Takeaways from NINC 2024: Strategies to Boost Author Marketing
Just settling back in after attending the NINC (Novelists, Inc.) conference in St. Pete’s Beach with my colleague Andrea Kiliany Thatcher! Our gears are already turning, and I’m excited to share all I’ve learned with our clients and authors. The event was packed with discussions, workshops, and breakout groups featuring fiction authors and industry peers. […]
How Many Edits Does a Book Actually Need? And What TYPE of Editing?
By Astra Crompton, FriesenPress Professional editing gives a book a chance to succeed in the market. Especially with the glut of hastily produced, poor quality books on the market, engaging in editing will not only give you a better chance with reader reviews, it will also establish you as a serious author of quality books. […]
Smith Myths: 3 Myths About a Book’s Potential, Post-Publication
By Katie Schnack, Publicist at Smith Publicity Writers often work for years to get a book published. From coming up with the concept, writing and editing, to finding an agent, and then finally securing a contract or finding an indie path–it’s a long, hard road! With that there is pressure and energy focused on the […]
