Podcast: AI and the Art of Publishing Business Books & Building a Thought Leadership Ecosystem
Meeting at the Crossroads of Book Publishing Marissa Eigenbrood, president at Smith Publicity, hosts the All Things Book Marketing Podcast and speaks with Alison Jones, founder of Practical Inspiration Publishing. Marissa describes her initial meeting with Alison at the Frankfurt Book Fair. This pivotal encounter reflects the importance of networking within the publishing industry, showcasing […]
The Insider’s Guide to Winning Non-Fiction Book Proposals: What Publishers Need to Say Yes
Mistakes Authors Make, What Successful Authors Do and a Peek Behind the Scenes of How Publishers Choose Authors Sandy Poirier Smith, CEO of Smith Publicity What makes an author and book stand out to an agent or publisher? With the volume of authors competing for traditional publishing deals, authors need to be strategic about presenting […]
Podcast: Maximizing LinkedIn for Authors and Thought Leaders
Rachael Robinson is every author’s secret weapon. Rachael helps authors and experts create meaningful, impactful, and authentic LinkedIn strategies to help them grow visibility for their ideas, book, and brand. In this episode of All Things Book Marketing Podcast, Marissa Eigenbrood, Smith Publicity’s President, dives into a conversation with Rachael on theimportance for professionals–especially nonfiction […]
Podcast: AI and the Art of Publishing Business Books & Building a Thought Leadership Ecosystem
Meeting at the Crossroads of Book Publishing Marissa Eigenbrood, president at Smith Publicity, hosts the All Things Book Marketing Podcast and speaks with Allison Jones, founder of Practical Inspiration Publishing. Marissa describes her initial meeting with Alison at the Frankfurt Book Fair. This pivotal encounter reflects the importance of networking within the publishing industry, showcasing […]
Fresh Start Strategies for Authors in the New Year
5 Fresh Start Strategies for Authors: Amplify Your Book in the New Year What can authors do to keep their book and brand fresh in the New Year? As the calendar turns, take the opportunity to refresh your author brand, invigorate your book marketing efforts, and plan for a successful year ahead. Here are actionable […]
How Authors Build Credibility and New Audiences with International Rights
In a recent engaging episode of Smith Publicity’s All Things Book Marketing, CEO Sandy Smith had the pleasure of speaking with Annie Oswald. Annie, having recently retired from her role as Vice President of Publishing at Franklin Covey, has embarked on a journey as a motivational speaker and publishing consultant. Her extensive experience in the […]
Podcast: Nurturing Creativity and Marketing Mindsets for Authors
In this episode of Smith Publicity’s All Things Book Marketing Podcast, where we dive into the world of book marketing with industry experts, host Corinne Moulder, Vice President of Business Development at Smith Publicity sat down with Jennifer Greybeal, a creative coach and book marketing expert who has dedicated over a decade to empowering authors […]
2025 Book Publicity Trends: New Insights for Building Visibility and Impact
As we look toward 2025, Erin Birnbaum, our Director of Publicity and a 20-year book publicist veteran, shares her perspectives on the key trends, topics, and strategies that will help authors stand out and build lasting visibility. In-Demand Media Placement: First-Person Essays that Build Connection Outlets like The New York Times, Fortune, and Business Insider […]
2024 Frankfurt Book Fair: AI, Growth and Global Impact
The 2024 Frankfurt Book Fair was buzzing, and it’s no wonder with a near 9% increase in trade visitors and 7.5% more exhibitors over last year (PublishersWeekly.com). I was happy to be in attendance this year, walking the show floor with my colleague and company president Marissa Eigenbrood. I first attended Frankfurt in 2018—a different […]
PODCAST Learn How Ghostwriting and Hybrid Publishing are Transforming Thought Leadership with Guest Kevin Anderson
Exploring the Evolving World of Ghostwriting with Kevin Anderson on All Things Book Marketing In a new episode of All Things Book Marketing, Marissa Eigenbrood, President of Smith Publicity, sits down with Kevin Anderson, CEO of Kevin Anderson and Associates, to discuss the fascinating journey of ghostwriting and the book publishing landscape. Kevin shares his unexpected entry […]