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Fresh Start Strategies for Authors in the New Year
5 Fresh Start Strategies for Authors: Amplify Your Book in the New Year What can authors do to keep their book and brand fresh in the New Year? As the calendar turns, take the opportunity to refresh your author brand, invigorate your book marketing efforts, and plan for a successful year ahead. Here are actionable […]
How Authors Build Credibility and New Audiences with International Rights
In a recent engaging episode of Smith Publicity’s All Things Book Marketing, CEO Sandy Smith had the pleasure of speaking with Annie Oswald. Annie, having recently retired from her role as Vice President of Publishing at Franklin Covey, has embarked on a journey as a motivational speaker and publishing consultant. Her extensive experience in the […]
Podcast: Nurturing Creativity and Marketing Mindsets for Authors
In this episode of Smith Publicity’s All Things Book Marketing Podcast, where we dive into the world of book marketing with industry experts, host Corinne Moulder, Vice President of Business Development at Smith Publicity sat down with Jennifer Greybeal, a creative coach and book marketing expert who has dedicated over a decade to empowering authors […]
2025 Book Publicity Trends: New Insights for Building Visibility and Impact
As we look toward 2025, Erin Birnbaum, our Director of Publicity and a 20-year book publicist veteran, shares her perspectives on the key trends, topics, and strategies that will help authors stand out and build lasting visibility. In-Demand Media Placement: First-Person Essays that Build Connection Outlets like The New York Times, Fortune, and Business Insider […]
2024 Frankfurt Book Fair: AI, Growth and Global Impact
The 2024 Frankfurt Book Fair was buzzing, and it’s no wonder with a near 9% increase in trade visitors and 7.5% more exhibitors over last year (PublishersWeekly.com). I was happy to be in attendance this year, walking the show floor with my colleague and company president Marissa Eigenbrood. I first attended Frankfurt in 2018—a different […]
PODCAST Learn How Ghostwriting and Hybrid Publishing are Transforming Thought Leadership with Guest Kevin Anderson
Exploring the Evolving World of Ghostwriting with Kevin Anderson on All Things Book Marketing In a new episode of All Things Book Marketing, Marissa Eigenbrood, President of Smith Publicity, sits down with Kevin Anderson, CEO of Kevin Anderson and Associates, to discuss the fascinating journey of ghostwriting and the book publishing landscape. Kevin shares his unexpected entry […]
PODCAST: Planning Your Book’s Impact from Day One: Insights with Guest Emily Crookston
In the latest episode of our “All Things Book Marketing” podcast, Smith Publicity’s President, Marissa Eigenbrood, sits down with ghostwriter and business strategist Emily Crookston to discuss how authors can make the most of their book as a marketing tool for their business. Emily brings a fresh perspective, highlighting strategies that integrate business objectives with […]
6 Strategies Savvy Authors & Experts Use to Make Media Placements Continue to Work for Them
by Sandy Poirier Smith, CEO, Smith Publicity You’ve been featured in a major media outlet. Congratulations! What’s next? Book publicity results give authors and experts boosts in visibility for their ideas, book and brand. Experienced authors use their media placements in their book marketing initiatives in order to continue building their credibility and overall thought […]
What Do Business Book Publishers Really Want from Authors?
In the latest episode of the Smith Publicity podcast, we sit down with publishing veteran and expert Debra Englander with a strong focus on helping business and non-fiction authors: Navigate working with publishers, Importance of building an author brand/platform What publishers are looking for in authors (platform vs good content–what is more powerful) Setting realistic […]
New Podcast Episode: Hybrid vs Custom Publishing and Book Distribution for Your Author Brand with Karen McNally Upson
We spoke with Karen McNally Upson, Sales Director at Girl Friday Productions. They offer authors a full spectrum of publishing opportunities from selective hybrid imprints to custom production. In our conversation, Karen contrasts publishing pathways, the power of print on demand, and essential book distribution information–all in support of the best solutions for an author […]
