Smith Myths: 5 Reasons Why Your Book is Not Your ONLY Focus
For thought leaders and non-fiction authors, a book can be a powerful tool—but it’s far more than just a product to sell. Many aspiring authors assume that their book’s success hinges solely on the number of copies sold. In reality, the most successful authors view their book as a stepping stone in a larger ecosystem […]
Podcast: Helping Authors Create Super Fans & Drive Revenue
In a recent episode of the Smith Publicity podcast, listeners were treated to valuable insights in a conversation with Sandy Smith, CEO of Smith Publicity who spoke with Ashley Zink, the founder of Higher Ground Consulting, on the art and science of book marketing. Ashley Zink, a creative and results-oriented marketing leader, shared her expertise […]
6 Hidden Benefits of Self-Publishing Your Next Book
Guest Contributor Astra Crompton, Editing & Illustrations Coordinator at FriesenPress Self-publishing has advanced by leaps and bounds over the last few decades. Printing technology, distribution avenues, and marketing opportunities have all closed the gap with the traditional publishing world. Choosing to self-publish these days is no longer a consolation prize but a savvy marketing decision […]
Podcast: AI and the Art of Publishing Business Books & Building a Thought Leadership Ecosystem
Meeting at the Crossroads of Book Publishing Marissa Eigenbrood, president at Smith Publicity, hosts the All Things Book Marketing Podcast and speaks with Alison Jones, founder of Practical Inspiration Publishing. Marissa describes her initial meeting with Alison at the Frankfurt Book Fair. This pivotal encounter reflects the importance of networking within the publishing industry, showcasing […]
The Insider’s Guide to Winning Non-Fiction Book Proposals: What Publishers Need to Say Yes
Mistakes Authors Make, What Successful Authors Do and a Peek Behind the Scenes of How Publishers Choose Authors Sandy Poirier Smith, CEO of Smith Publicity What makes an author and book stand out to an agent or publisher? With the volume of authors competing for traditional publishing deals, authors need to be strategic about presenting […]
Podcast: Maximizing LinkedIn for Authors and Thought Leaders
Rachael Robinson is every author’s secret weapon. Rachael helps authors and experts create meaningful, impactful, and authentic LinkedIn strategies to help them grow visibility for their ideas, book, and brand. In this episode of All Things Book Marketing Podcast, Marissa Eigenbrood, Smith Publicity’s President, dives into a conversation with Rachael on the importance for professionals–especially […]
Podcast: AI and the Art of Publishing Business Books & Building a Thought Leadership Ecosystem
Meeting at the Crossroads of Book Publishing Marissa Eigenbrood, president at Smith Publicity, hosts the All Things Book Marketing Podcast and speaks with Allison Jones, founder of Practical Inspiration Publishing. Marissa describes her initial meeting with Alison at the Frankfurt Book Fair. This pivotal encounter reflects the importance of networking within the publishing industry, showcasing […]
Fresh Start Strategies for Authors in the New Year
5 Fresh Start Strategies for Authors: Amplify Your Book in the New Year What can authors do to keep their book and brand fresh in the New Year? As the calendar turns, take the opportunity to refresh your author brand, invigorate your book marketing efforts, and plan for a successful year ahead. Here are actionable […]
How Authors Build Credibility and New Audiences with International Rights
In a recent engaging episode of Smith Publicity’s All Things Book Marketing, CEO Sandy Smith had the pleasure of speaking with Annie Oswald. Annie, having recently retired from her role as Vice President of Publishing at Franklin Covey, has embarked on a journey as a motivational speaker and publishing consultant. Her extensive experience in the […]
Podcast: Nurturing Creativity and Marketing Mindsets for Authors
In this episode of Smith Publicity’s All Things Book Marketing Podcast, where we dive into the world of book marketing with industry experts, host Corinne Moulder, Vice President of Business Development at Smith Publicity sat down with Jennifer Greybeal, a creative coach and book marketing expert who has dedicated over a decade to empowering authors […]