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About Us – Book Marketing and Publicity Company

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Smith Publicity, the leading book publicity and marketing firm, has been helping authors tell their stories since 1997. We’ve executed thousands of campaigns for New York Times bestsellers and emerging voices alike, securing impactful media coverage that amplifies influence, credibility, and opportunities. Recognized in PR News’ “Agency Elite Top 100” and by Qwoted as top publicists, our award-winning team creates customized strategies to expand visibility and deliver lasting impact. We pioneered the book-as-a-business-card concept, expanded the use of bylined articles as a book PR tactic, and led the way in author and expert branding. All have become industry standards and are used throughout the field today.

New office location for Smith Publicity, Inc. 1415 Marlton Pike East Suite 402 Cherry Hill, NJ 08034. Industry's best book marketing company.

Why hire Smith Publicity? Put simply, we know how to open doors and secure maximum media attention. Our seasoned book marketers have excellent relationships with the media, professionals in the book industry, and countless others who support books and writers. We design unique marketing and publicity campaigns for each author, and our clients benefit from the resources of a 25-person book publicity team that shares ideas and strategies. 

Watch More About Smith Publicity in Our Introductory Video

How Does Working with Us Help You and Your Book?

  • ★ Experience (and Success) Promoting Books in Every Genre
  • ★ Highly Personalized Service Backed Up by a Major Firm’s Resources
  • ★ The Book PR Industry’s Best Media Relationships
  • ★ A Diverse Team of Publicists with a Wide Variety of Strengths and Personalities
  • ★ Unmatched Creativity in Developing Campaigns and Crafting Pitches

Book Marketing Essentials: Teamwork and Customization

Whether you call it book marketing, book publicity, book promotion, author promotion, or writer marketing: Smith Publicity knows how to spread the word about books and their authors to enhance discoverability, build expert and author brands, and spark book sales. Our team of book publicists and creative marketers always has fresh ideas and the expertise to implement them.

If there is a secret to the successful book marketing services we offer, it’s customization. Each book and author receive our careful consideration from start to finish. Every PR campaign is one-of-a-kind and suited precisely to the book and author. There’s never a one-size-fits-all approach, and our number one goal is to help your book stand out in a crowded marketplace.

Promoting books is a dynamic process that evolves and changes each year. We pay attention and make sure we’re giving you the best advice for your book based on what’s working today and what will work tomorrow.

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How to Market a Self-Published Book. Marketing strategies from the pros.

Who are Our Clients?

Smith Publicity clients include traditionally and self-published authors as well as major publishing houses, small presses, and hybrid publishers. Our authors range from well-known names with New York Times bestsellers to first-time self-published writers. We have developed specialized services for clients in genres, such as business book marketing, self-help book promotion, novel promotion, and non-fiction book publicity. If you’re interested in working with us, the first steps include us evaluating your book and goals and determining if your book is the right fit for our strategies and approach.

We Publicize and Market Self-Published and Traditionally Published Books

We accept new clients based on book quality and an author’s platform. Smith Publicity is proud to be an “equal opportunity” book marketing firm. We’re selective about the projects we accept and only take on books and authors for whom we are very confident we can achieve substantial impactful results.

International Reach and Worldwide Clients

Smith Publicity’s reach is international. We’ve successfully worked with clients throughout the United States and Canada and from more than 30 countries worldwide. We have access to a database of English-language media throughout the world. Book publicity and marketing is a personal business requiring relationship building, goodwill, and genuine caring for our clients. Whenever possible, we invite clients to visit us at our office to enhance our relationship further and collaboratively discuss and plan book PR campaigns.

We Creatively Promote Books Targeting the Right Audiences

Our publicists continue to lead the way in promoting books through media, including podcasts, TV, radio, newspapers, and magazines. In some campaigns, we also identify key influencers who may be interested in a book or author. The marketing campaigns we develop are based on the identification of media segments best suited for a particular book; some may have a heavy podcasting element, while others may focus on print and internet outlets, reviews, or a combination of all media segments. Reaching target audiences is always the goal, and we know where to find the people who will buy and read your book – a few book PR firms can compare.

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Why Choose Smith Publicity?

There can be no going through the motions in book publicity. Book promotion services and websites that offer one-size-fits-all programs may help some authors, but the results are typically minimal compared to what a book marketing agency and PR firm like Smith Publicity can achieve. We’re a unique book PR agency, and we wouldn’t have it any other way. Our team includes talented and hardworking professionals with a range of backgrounds and experience. With a team of publicists and a structure that includes genre-based publicity teams, we can provide seamless, uninterrupted service – something single-person operations can’t always do.

We are proud of our client testimonials, which explain why authors and publishers return to us for all their projects and why we’re so well-regarded in the book industry. It’s also why many of our clients come to us from word-of-mouth recommendations. If you’re currently considering which direction to take for marketing your book, please click the button at the end of this section to read more. Many qualified public relations, book publicity, writer marketing, author branding, and book marketing companies exist. Still, very few combine experience, cost-effectiveness, and creativity with a complete commitment to client satisfaction and results.

Read Our Client Testimonials

Additional Resources

To learn more about Smith Publicity and our team members, please refer to the following pages.

Smith Publicity and its staff are members of the following trade and professional associations:

Contact us today to find out more information and let Smith Publicity help you.

ABOUT US

Smith Publicity, the leading book publicity and marketing firm, has been helping authors tell their stories since 1997.

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