6 Strategies Savvy Authors & Experts Use to Make Media Placements Continue to Work for Them
by Sandy Poirier Smith, CEO, Smith Publicity
You’ve been featured in a major media outlet. Congratulations! What’s next?
Book publicity results give authors and experts boosts in visibility for their ideas, book and brand. Experienced authors use their media placements in their book marketing initiatives in order to continue building their credibility and overall thought leadership to attract new audiences and business opportunities.
Here are six strategies for authors and experts to make the most of your media placements.
๐ญ. ๐๐ฑ๐ฑ ๐บ๐ฒ๐ฑ๐ถ๐ฎ ๐ฐ๐ผ๐๐ฒ๐ฟ๐ฎ๐ด๐ฒ (๐ฎ๐ป๐ฑ ๐น๐ผ๐ด๐ผ๐) ๐๐ผ ๐ฎ๐น๐น ๐๐ผ๐๐ฟ ๐ฝ๐น๐ฎ๐๐ณ๐ผ๐ฟ๐บ๐.
Website โข Speaker Profile โข Bio โข Amazon’s “about the author” section โข Social Media descriptions โข Newsletter “As seen in” descriptions are powerful credentials adding social proof of your ideas, book, and expert brand. In publicity, we often use past media placements in our pitching.
๐ฎ. ๐ฅ๐ฒ๐ฝ๐๐ฟ๐ฝ๐ผ๐๐ฒ ๐บ๐ฒ๐ฑ๐ถ๐ฎ ๐ฝ๐น๐ฎ๐ฐ๐ฒ๐บ๐ฒ๐ป๐๐.
Share media links on your social platforms, thank and tag media contacts and outlets. This builds goodwill with the media, and gives your audiences a chance to learn more about your expertise. Plus it gives you great content to share on social platforms or in newsletters.
๐ฏ. ๐ฅ๐ฒ-๐๐ต๐ฎ๐ฟ๐ฒ ๐ฎ๐ด๐ฎ๐ถ๐ป ๐ฎ๐ป๐ฑ ๐ฎ๐ด๐ฎ๐ถ๐ป. ๐ ๐ฎ๐ธ๐ฒ ๐๐ผ๐๐ฟ ๐ถ๐ป๐๐ฒ๐๐๐บ๐ฒ๐ป๐ ๐ถ๐ป ๐ฝ๐๐ฏ๐น๐ถ๐ฐ๐ถ๐๐ ๐น๐ฎ๐๐ ๐ณ๐ผ๐ฟ ๐๐ฒ๐ฎ๐ฟ๐.
You’ll see savvy authors resharing media placements more than once! Build a strategy to regularly re-share your articles, podcast episodes, book round-ups, guest essays, etc. This is powerful when the topic covered is trending in the news or matches a seasonal/awareness month tie in.
๐ฐ. ๐๐ผ๐ผ๐๐ ๐ฌ๐ผ๐๐ฟ ๐ฆ๐ฝ๐ฒ๐ฎ๐ธ๐ฒ๐ฟ ๐ฃ๐ฟ๐ผ๐ณ๐ถ๐น๐ฒ.
Seasoned expert and authors add media coverage to their speaker bios and share new placements with their speaker bureau teams. This helps to showcase to the speaking communities your credibility.
๐ฑ. ๐ฅ๐ผ๐๐ป๐ฑ ๐ข๐๐ ๐ฌ๐ผ๐๐ฟ ๐๐ผ๐ผ๐ธ ๐ฃ๐ฟ๐ผ๐ฝ๐ผ๐๐ฎ๐น.
Many of our clients use past media coverage in their bios and overall author profile to attract new literary agents and publishers.
๐ฒ. ๐ก๐ฒ๐๐๐ผ๐ฟ๐ธ๐ถ๐ป๐ด ๐๐ถ๐๐ต ๐๐ต๐ฒ ๐ ๐ฒ๐ฑ๐ถ๐ฎ ๐ณ๐ผ๐ฟ ๐ฎ ๐๐ผ๐ป๐ด ๐ง๐ฒ๐ฟ๐บ ๐ฅ๐ฒ๐น๐ฎ๐๐ถ๐ผ๐ป๐๐ต๐ถ๐ฝ.
When talking with the media, we encourage clients to be of service to them. Ask if there are experts/resources in your network they’d like an introduction to. Ask if there are people in their network–especially podcast hosts–who would find value in a conversation with you. Seasoned experts build authentic, long term relationships with media as this sets the stage for future opportunities.
At Smith Publicity, we partner with experts and authors to help them share their ideas with the world. To talk with us to explore what media can do for you, email us at: moc.yticilbuPhtimS@ofnI