Book Launch Journey: The Year After

Once the initial flurry of your book launch settles, the journey doesn’t end—it evolves. In the critical year following your book’s release, maintaining visibility and connectivity through your author platform is crucial.

Here’s a step-by-step guide to strategically managing your author presence in the year after your book hits the shelves:

Update Your Messaging
—Shift your promotional language from “preorder now” to “available now.”
—Highlight new formats, like the release of an audiobook, to keep your offerings fresh.

Website Optimization
—Ensure your website remains author-focused, not just book-centric.
—Display your book noticeably on your homepage, perhaps through a pop-up or next to your bio, to keep it in the spotlight without overwhelming your other content.
—Continue to use your site for lead generation: prominently feature your business offerings, workshops, or speaking topics.

Integrate with Personal Branding
—Seamlessly integrate your book into your larger personal brand.

—If you are also a speaker or consultant, use your book to complement these roles, ensuring it adds value to your broader professional identity.

Social Media and Professional Updates
—Regularly refresh your social media and professional profiles to reflect your book’s journey—from launch to continued availability.
—Share updates about new reviews, media mentions, or relevant news to keep the audience engaged.
—Use the themes from your book to give your expertise on trending topics.

Transitioning Focus
—If it’s been a year and there’s no immediate sequel or new book, begin to subtly shift the focus.
—Reduce the intensity of direct sales pitches while keeping the book accessible and visible on your platforms, accommodating new visitors who may discover your site.

Maintaining an active and strategic post-launch presence ensures that your book continues to reach new audiences and generate opportunities long after the initial launch buzz fades. This approach not only maximizes your current book’s potential but also lays a robust foundation for future projects.