PODCAST Learn How Ghostwriting and Hybrid Publishing are Transforming Thought Leadership with Guest Kevin Anderson

Exploring the Evolving World of Ghostwriting with Kevin Anderson on All Things Book Marketing

In a new episode of All Things Book Marketing, Marissa Eigenbrood, President of Smith Publicity, sits down with Kevin Anderson, CEO of Kevin Anderson and Associates, to discuss the fascinating journey of ghostwriting and the book publishing landscape. Kevin shares his unexpected entry into ghostwriting and the unique insights he’s gained over the years. From the importance of a holistic approach to book writing and marketing, to the rising recognition of ghostwriters, this conversation offers valuable takeaways for authors, ghostwriters, and publishing professionals alike.

1. Kevin’s Unexpected Path to Ghostwriting

Kevin’s journey into ghostwriting was anything but traditional. While working for a tutoring company during grad school, he stumbled into the field—a moment that set him on the path to becoming a leader in the ghostwriting industry. His story is a reminder of how opportunities can arise in unexpected ways, leading to new and exciting careers.

2. The Holistic Approach to Book Writing and Marketing

Kevin emphasizes that writing a book isn’t just about the writing itself. It’s about thinking ahead to how the book will be marketed and ensuring that the writing process aligns with the broader goals of the author. He advises authors to take a holistic view of the book journey, considering how all parts—content creation, publishing, and marketing—work together to maximize the book’s impact.

3. The Evolution of Ghostwriting

Ghostwriting has transformed over the years into a highly collaborative effort. Kevin notes how ghostwriters are now more recognized for their contributions, which has led to an increase in rates and demand for experienced professionals. This shift has made ghostwriting an appealing career for writers while also elevating the quality of books being produced.

4. Books as Investments in Thought Leadership

A key point Kevin makes is that publishing a book isn’t just about book sales—it’s an investment in thought leadership and establishing authority. Authors can use their books to position themselves as experts in their fields, opening doors to new opportunities such as speaking engagements, consulting work, and more.

5. The Rise of Hybrid Publishing

Hybrid publishing offers authors more control over their publishing goals compared to traditional routes, making it an increasingly popular option. Kevin discusses how hybrid publishing models allow for greater flexibility and how authors can use this approach to better align their publishing efforts with their overall business or personal goals.

6 Choosing the Right Ghostwriter

Selecting the right ghostwriter is crucial for any author, and Kevin stresses the importance of chemistry and professionalism. He advises authors to look for ghostwriters with proven track records and a strong rapport to ensure a successful partnership that brings their vision to life.

This episode is packed with insights into the evolving world of ghostwriting and the broader book publishing process. Whether you’re an aspiring author, a ghostwriter, or someone looking to better understand the book publishing journey, Kevin’s advice is sure to inspire and inform.

📢 Listen to the full episode of All Things Book Marketing with Kevin Anderson here.

Kevin Anderson is a #1 New York Times-bestselling editor, a #1 national-bestselling author, and an entrepreneur and founder of multiple 7- and 8-figure editorial service businesses. His flagship company, Kevin Anderson & Associates (KAA), has offices in NYC, LA, Nashville, and London, and serves more than 500 authors per year while supporting a network of 500+ freelance writers and editors.

KAA’s in-house staff of 30 former Big-5 executive editors, literary agents, and bestselling writers have combined to produce more than 200 New York Times bestsellers, 600 national bestsellers, and launch 5,000+ first-time authors. Serving a wide range of celebrities, thought leaders, and inspirational authors, KAA is responsible for launching the #1 New York Times bestselling YA series, Five Nights at Freddy’s by Scott Cawthon, the New York Times bestseller, Welcome to Dunder Mifflin: The Ultimate Oral History of The Office by actor Brian Baumgartner and former NBC co-chairman Ben Silverman, and the Wall Street Journal bestseller Built, Not Born by multi-billionaire Tom Golisano, among many others.

Kevin is also the founder of PhD Advantage, Thesis Editor (UK), and Dissertation Editor. He is a contributing author by invitation to Publishers Weekly’s Book Publishing Almanac 2022: A Master Class in the Art of Bringing Books to Readers and the author of the #2 Wall Street Journal, #1 Barnes & Noble, and #1 Amazon bestseller, PhDone: A Professional Dissertation Editor’s Guide to Writing Your Doctoral Thesis and Earning Your PhD. Kevin grew up on a small farm in a remote area of northern Alberta, Canada, before moving to the US in 2005 to complete his graduate studies at Harvard University. He currently lives in the Boston area with his wife, four young children, and red lab, Marbella.

We invite you to listen to other episodes of Smith Publicity’s All Things Book Marketing and join us on LinkedIn, Instagram, or Facebook for industry insights. If you’d like to explore if Smith Publicity is a good fit to help you promote your ideas, book and brand, we’d love to hear from you. Email us at moc.yticilbuPhtimS@ofnI.