6 Strategies Savvy Authors & Experts Use to Make Media Placements Continue to Work for Them

by Sandy Poirier Smith, CEO, Smith Publicity

You’ve been featured in a major media outlet. Congratulations! What’s next?

Book publicity results give authors and experts boosts in visibility for their ideas, book and brand. Experienced authors use their media placements in their book marketing initiatives in order to continue building their credibility and overall thought leadership to attract new audiences and business opportunities.

Here are six strategies for authors and experts to make the most of your media placements.

𝟭. 𝗔𝗱𝗱 𝗺𝗲𝗱𝗶𝗮 𝗰𝗼𝘃𝗲𝗿𝗮𝗴𝗲 (𝗮𝗻𝗱 𝗹𝗼𝗴𝗼𝘀) 𝘁𝗼 𝗮𝗹𝗹 𝘆𝗼𝘂𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀.
Website • Speaker Profile • Bio • Amazon’s “about the author” section • Social Media descriptions • Newsletter  “As seen in” descriptions are powerful credentials adding social proof of your ideas, book, and expert brand. In publicity, we often use past media placements in our pitching.

 𝟮. 𝗥𝗲𝗽𝘂𝗿𝗽𝗼𝘀𝗲 𝗺𝗲𝗱𝗶𝗮 𝗽𝗹𝗮𝗰𝗲𝗺𝗲𝗻𝘁𝘀.
Share media links on your social platforms, thank and tag media contacts and outlets. This builds goodwill with the media, and gives your audiences a chance to learn more about your expertise. Plus it gives you great content to share on social platforms or in newsletters.

𝟯. 𝗥𝗲-𝘀𝗵𝗮𝗿𝗲 𝗮𝗴𝗮𝗶𝗻 𝗮𝗻𝗱 𝗮𝗴𝗮𝗶𝗻. 𝗠𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝗶𝗻 𝗽𝘂𝗯𝗹𝗶𝗰𝗶𝘁𝘆 𝗹𝗮𝘀𝘁 𝗳𝗼𝗿 𝘆𝗲𝗮𝗿𝘀.
You’ll see savvy authors resharing media placements more than once! Build a strategy to regularly re-share your articles, podcast episodes, book round-ups, guest essays, etc. This is powerful when the topic covered is trending in the news or matches a seasonal/awareness month tie in.

𝟰. 𝗕𝗼𝗼𝘀𝘁 𝗬𝗼𝘂𝗿 𝗦𝗽𝗲𝗮𝗸𝗲𝗿 𝗣𝗿𝗼𝗳𝗶𝗹𝗲.
Seasoned expert and authors add media coverage to their speaker bios and share new placements with their speaker bureau teams. This helps to showcase to the speaking communities your credibility.

𝟱. 𝗥𝗼𝘂𝗻𝗱 𝗢𝘂𝘁 𝗬𝗼𝘂𝗿 𝗕𝗼𝗼𝗸 𝗣𝗿𝗼𝗽𝗼𝘀𝗮𝗹.
Many of our clients use past media coverage in their bios and overall author profile to attract new literary agents and publishers.

 𝟲. 𝗡𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗠𝗲𝗱𝗶𝗮 𝗳𝗼𝗿 𝗮 𝗟𝗼𝗻𝗴 𝗧𝗲𝗿𝗺 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽.
When talking with the media, we encourage clients to be of service to them. Ask if there are experts/resources in your network they’d like an introduction to. Ask if there are people in their network–especially podcast hosts–who would find value in a conversation with you. Seasoned experts build authentic, long term relationships with media as this sets the stage for future opportunities.

At Smith Publicity, we partner with experts and authors to help them share their ideas with the world.  To talk with us to explore what media can do for you, email us at: moc.yticilbuPhtimS@ofnI