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New Podcast Episode: Hybrid vs Custom Publishing and Book Distribution for Your Author Brand with Karen McNally Upson
In our conversation, Karen contrasts publishing pathways, the power of print on demand, and essential book distribution information–all in support of the best solutions for an author based on their brand and overall goals.
Key Points
- A case study contrasting two publishing pathways: custom publishing under an author’s imprint and hybrid publishing. The success stories of two authors with similar topics but different brand evolutions demonstrate the effectiveness of tailored distribution strategies.
- The benefits of how print on demand reduces the need for authors to carry physical books and prevents excess inventory costs–and how traditional publishing houses are increasingly adopting this approach.
- The efficiency and global reach of Ingram’s print on demand service (Ingramspark) are highlighted.
- How different genres have varying reader preferences for book formats, such as ebooks or physical copies, and the importance of aligning book distribution strategies with reader behavior to maximize book sales.
- Setting authors up for success by aligning their distribution strategies with their brand development and readership. The discussion highlights the significance of choosing the right publishing pathway based on individual goals and brand maturity.
We invite you to listen to other episodes of Smith Publicity’s All Things Book Marketing and join us on LinkedIn, Instagram, or Facebook for industry insights. If you’d like to explore if Smith Publicity is a good fit to help you promote your ideas, book and brand, we’d love to hear from you. Email us at moc.yticilbuPhtimS@ofnI.
