Author Branding Presentation at IBPA Publishing University

Smith Publicity Presents a Branding Course for Authors

With interest in and the need for successful author branding at an all-time high, Smith Publicity’s Marissa Eigenbrood will lead a session on the topic in the 2022 Publishing University from the Independent Book Publishers Association (IBPA). “Building Your Author Brand for Maximum Book Marketing Success” is scheduled for Thursday, April 21, 2022, from 4:15 p.m. to 5:15 p.m. EST and will be presented virtually. If you’re an author or publisher, it’s an excellent chance to learn more, and you can do it from home, office, or any location with internet access.

If you’re new to the topic or have only limited understanding, it’s an excellent opportunity to learn more. The course will cover how to build author brands and the platforms needed to market books. They are more necessary than ever in today’s fiercely competitive bookselling environment, where the expectations and demands increase each year. Author brands help sell books and create opportunities to sell future ones. Author platforms are necessary to reach prospective readers, attract search engines, and support online bookselling.

Attend the Branding Course and Gain Concrete Information

If you’re weighing whether to attend, rest assured you’ll come away from the one-hour session with concrete, actionable information, including a brand and platform development checklist.

It will be among the handouts distributed during the session and is a professionally developed tool you can use immediately. In addition to the checklist, you’ll learn more about the essential elements of branding and how they help authors build their brands and platforms uniquely. Publishers and others working with authors can also attend to gain valuable information.

The course covers what sets successful brands apart, the key components of a branded platform, how a brand affects book publicity, and much more. Another handout will augment a discussion of the steps required to build a personal brand. Today, it’s more crucial than ever before to set yourself and your brand apart, and attendees will leave with an understanding of why a well-developed platform is also vital to long-term success. The focus is on providing the necessary tools to guide you in branding yourself and building an author platform. Register for the 2022 IPBA Publishing University Today!

Session Leader Marissa Eigenbrood is a Smith Publicity Branding Expert

Marissa is Senior Vice President at Smith Publicity, a publishing industry veteran, and branding thought leader for authors and publishers. She has more than a decade of direct experience on the topic and has developed and overseen publicity campaigns for hundreds of books and authors. Marissa’s comments were recently included in an IBPA Independent article, “PR Expectations and Results,” where she discussed the benefits of PR support for independent authors and publishers. She also has led a Smith Publicity webinar on the subject and now brings her expertise to the impressive lineup of industry voices at this year’s IBPA Publishing University. Smith Publicity’s publicists and book marketers continue to innovate personal branding for authors.