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Mobilize Your Network When Launching a Book: Clarify the Ask
z Launching a book is an exciting milestone, and mobilizing your network effectively can make all the difference—especially if book sales or pre-orders are a priority. Whether you’re aiming for bestseller status or simply want your book to reach as many readers as possible, your personal and professional network is one of your most valuable […]
Building Influence and Community: The Future (and Power) of Author Newsletters
In this episode of ‘All Things Book Marketing,’ Corinne Moulder, Smith Publicity’s Vice President of Publicity, talks with Kathleen Schmidt, founder of Kathleen Schmidt Public Relations. They discuss Kathleen’s extensive experience in book publishing as a publicist, literary agent, acquisitions editor, and ghostwriter. Kathleen shares the inspiration behind her popular newsletter ‘Publishing Confidential,’ on Substack. […]
Authors: Crafting Your Media Presence, Interview Tips and Advice
In this episode of ‘All Things Book Marketing,’ host Corinne Moulder, Smith Publicity’s Vice President of Business Development, welcomes back Emmy award-winning television producer, bestselling author, and media training expert Paula Rizzo. Paula shares her journey from TV production to becoming a media trainer, emphasizing the importance of preparation, content creation, and confidence for authors […]
Author Trend Alert: How to Become the Media’s “Go-To” Expert
Introduction Welcome to an in-depth exploration of actionable book marketing strategies, inspired by a recent episode of the All Things Book Marketing podcast by Smith Publicity. In this episode, CEO Sandy Smith hosted a dynamic discussion with Janet Shapiro, Vice President of Publicity, and senior publicist Sophia Moriarty. Together, they shared innovative ideas and expert tips to […]
5 Smith Myths: Podcast Interviews for Authors, Experts, and Thought Leaders
Podcasts have emerged as one of the most effective ways for authors, experts, and thought leaders to share their ideas with highly engaged audiences. The intimacy of the format, combined with the ability to dive deep into topics, makes podcasts a powerful tool for building credibility, expanding your reach, and amplifying your message. However, despite […]
Navigating Bookscan: Making Your Bulk and Books Sales Count Plus Creative Retail Strategies
In the episode of All Things Book Marketing, Garrett Perkins from Givington’s talks with Sandy Smith, CEO of Smith Publicity about tracking book sales effectively and creatively leveraging retail channels, which are crucial for success. This is especially true if you are a speaker looking for a strategy for bulk book sales. Circana Bookscan, a […]
Smith Myths: 5 Reasons Why Your Book is Not Your ONLY Focus
For thought leaders and non-fiction authors, a book can be a powerful tool—but it’s far more than just a product to sell. Many aspiring authors assume that their book’s success hinges solely on the number of copies sold. In reality, the most successful authors view their book as a stepping stone in a larger ecosystem […]
Podcast: Helping Authors Create Super Fans & Drive Revenue
In a recent episode of the Smith Publicity podcast, listeners were treated to valuable insights in a conversation with Sandy Smith, CEO of Smith Publicity who spoke with Ashley Zink, the founder of Higher Ground Consulting, on the art and science of book marketing. Ashley Zink, a creative and results-oriented marketing leader, shared her expertise […]
6 Hidden Benefits of Self-Publishing Your Next Book
Guest Contributor Astra Crompton, Editing & Illustrations Coordinator at FriesenPress Self-publishing has advanced by leaps and bounds over the last few decades. Printing technology, distribution avenues, and marketing opportunities have all closed the gap with the traditional publishing world. Choosing to self-publish these days is no longer a consolation prize but a savvy marketing decision […]
Podcast: AI and the Art of Publishing Business Books & Building a Thought Leadership Ecosystem
Meeting at the Crossroads of Book Publishing Marissa Eigenbrood, president at Smith Publicity, hosts the All Things Book Marketing Podcast and speaks with Alison Jones, founder of Practical Inspiration Publishing. Marissa describes her initial meeting with Alison at the Frankfurt Book Fair. This pivotal encounter reflects the importance of networking within the publishing industry, showcasing […]
